Top Tip for ADI's with a website: Engage in Social Media
Don't underestimate the power of social media. If you regularly engage with community groups through any social media platform and you post your site's URL webpage link then you will achieve high Google search results because quality inbound links to your website is a well known ranking algorithm.
To give you one idea how driving instructors can actively improve their own SEO score is by posting, for example, on Facebook : -
If you're studying for your driving test here's a great 1-page study guide to help you pass your Theory exam first time - 'Practice Driving Theory Test Questions and Answers'
This will come over as an ADI just genuinely wanting to offer a free webpage to help learner drivers get through their theory test. It's so useful teenagers will share it with their peer groups, widening your site's audience. Once they've landed on your webpage, they will navigate through your site and discover you. Inevitably they will enquire about driving lessons where you can now convert them into a paying customer.
From an SEO perspective, however, Google will recognize this internet traffic coming in from a quality inbound link and reward you with higher organic search results.
So if you're active on social media, keep it up, and ensure you're posting your site's URL page link. By doing so, you're driving targeted website traffic to your landing pages.
Google loves quality inbound links from all popular social media platforms and other reputable, trustworthy, authoritive sites like GOV.UK - Find a Driving Instructor. Hyperlinks directing visitors to your webpages will increase the credibility of your site. Others we highly recommend in order to enhance your SEO score include: -
- Create Facebook Business Page
Create a Twitter Business profile
Must read: How to add my Driving School business to Google Maps
Set up a free Pinterest business account profile
Set up a business account on Instagram
Get your website listed on GOV.UK's Find driving schools, lessons and instructors service.
You can place a basic free ad with Driving School ADI Directory, however, they do charge for full access.
Stars of Service features in search results when you search for 'driving instructors in ....'
Yell is a great site to get your driving school listed and it will help enormously with your local-SEO boastings
Get your driving school listed on Nice Local it has proven to offer ADI's a great inbound link to their site.
ADI's have managed to get their site listed on Google page via Who Do You even before their own site.
Find Driving Schools Near You - UK (driving-schools-directory.co.uk) – Limited free listing – £25 to use full service
Add Driving School (drivingschoolslocator.co.uk)
Find Your Instructor - Driving Instructors Online – Based around Birmingham
BDS - Best Driving Schools UK | Search for DVSA Approved Driving Instructors or Driving Schools near you (best-driving-schools.co.uk) – Charges a subscription
Approved Driving Instructors Near Me – Charges a subscription
Driving Instructors near me | Find a driving Instructor (findadriver.co.uk) – Free basic access – charges for full access
Get Licensed - Find DSA approved driving instructors. (getdriving.co.uk) – Free basic access – charges for full access
Driving School Directory – UK (uklearners.com)
Find an instructor | Disability Driving Instructors - Specialist ADI's can advertise. "not free but worth every penny"
Nextdoor - allows ADI's to advertise locally
Find A Driving Instructor Near Me - Drive Academy -
Create an email signature generator for your Hotmail, Yahoo or Gmail account. Try anyone of the following - WiseStamp or Honeybook or MySignature or Signature-Maker - they're all free.
SEO Tip # 3 - Why is HTTPS important for SEO
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