Yes !
While Google Maps still has a stronghold in the web mapping industry with 50% Smartphone market share, Apple is gaining traction and has increased their market share dramatically in recent years to nearly a third, which is largely tied to the success of the iPhone.
Apple now wants you to help improve its Maps app by manually adding your business address to the Apple Maps app local business listings. So this is your opportunity to list your driving school onto Apple's Map via a portal called Apple Maps Connect.
It’s a win-win - Apple sharpens it’s maps database, and you get to advertise your driving school on it for free. ADI's who sign up to Apple Maps Connect can also add their driving school website URL, along with social media accounts Facebook, Twitter and Yelp pages to their profile.
Here’s how to add your driving school to Apple Maps in eight (8) quick steps:
Select 'Sign In' and then 'Sign In to Maps Connect' with your Apple ID and password. If you don’t have an Apple ID, you’ll have to get one. There’s no way around this.
After you've logged in, you’ll automatically be prompted to Add a New Business Page. Select either: “I’m the business owner" or “I’m authorized by the business owner.”
Enter your driving school business name, primary business address and primary business phone number.
Note: You must only have one NAP - Name, Address and Phone number. The NAP for your driving school needs to be correct and consistent when optimising your site and online presence for local search because Google values accurate information for its users.
You will now be prompted to authorise Apple to call your phone number. Have a pen and paper ready. The call from Apple will provide you with a PIN code. Providing a phone number is mandatory. You do have the option to 'Verify Later'.
To confirm +44 XXXX XXXXXX, Apple will call and give you a code.
As you Add Category, Primary Category, enter 'Driving School'. 'Driving Instructor' is not listed.
Demarcate the days and hours you’re driving school is open.
Simply copy and paste your social media URL's into the fields in the web links section.
If everything is kosher, confirm by clicking “OK” and you’re done. Apple will verify your submission and your driving school should be listed on Apple’s Map app within a week. If further verification is required, expect to hear from Apple soon.
Voila - you’ve just taken one positive step to improve your website's local Search Engine Optimisation - SEO !
Now add your website to Google Maps
SEO Tip # 3 - Quality inbound links
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