Over 60% of Google searches come from mobile devices and it's on the rise and already its overtaken computers and laptop devices. Obviously, Google recognises this and ranks sites accordingly. In fact, mobile-friendliness became a key search ranking algorithm in mid-2019 when Google announced mobile-first indexing for all sites. This basically means that when Google crawls through sites and decides where to list them in the results, mobile-friendly sites will be listed over those that are not.
So, your website must be optimised for mobile users and there’s no way around this so make sure your site is fully responsive, meaning the screen can adjust to any size including your mobile phone. If your site isn’t optimized, it’ll hinder the user experience and adversely affect your SEO ranking.
Every week, around 10,000 people use GOV.UK's Find driving schools, lessons and instructors service trying to find a driving instructor, and over 40% of them use the service on their mobile phone. Having a mobile-friendly website will help ADI's get found more easily, as it will help a potential pupil get all the way through the GOV.UK's site service and achieve the eventual goal - sending you an enquiry about booking a driving lesson. Google will rank your site lower down the search results if your website isn't mobile friendly so make sure your site is fully responsive to ensure it stays high up in Google's organic search results.
Try Google's free Mobile Friendly Test tool to check if your site is fully responsive.
If your site fails the mobile friendly test, it’s definitely time to upgrade to a new, modern, mobile friendly and fully responsive website.
SEO Tip # 5 - Fix broken links
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