Produce engaging, quality content

A factor that impacts your SEO ranking is how much time people spend on your website per visit. 

What search engines value most is unique, engaging, high quality, recent and relevant content (all Google algorithms) because their job is to find and show the most useful and up to date stuff.

When was the last time you updated your site? If you haven’t touched it since the day you built it, you almost certainly will have a poor SEO ranking score right now.

To drive more traffic to your site and increase its popularity, you need to give visitors a reason to keep coming back.

If your site has information learner drivers want to read, it will keep visitors coming back to your site and they will spend longer periods browsing and this improves your site's engagement time. 

Sites that provide highly informative content typically have longer on-screen times.

A simple update like 'COVID-19 vaccinated' will not only reassure your pupils when they sit next to you but the search engines will also pick up on this relatively recent word and it will positively improve your site's SEO.  

Just for ideas, some webpages we've created and keep updated for our ADI client's in an attempt to increase site relevance and on-screen viewing time, which in turn all improve SEO-scoring, include: -

    - Examiner 'Show Me Tell Me' Questions, accompanied with SEO-friendly pictures and DVSA videos.

    - UK Driving Theory Test Practice Questions and Answers, again with SEO-perfected images, which helps the search engine determine 'site relevance' (an algorithm). 

Learner drivers will engage with these topics and spend time on your site as they scroll through the questions and answers while studying for their theory and driving test. The content is relevant to ADI's, engaging and high quality.

Some webpages which will provide you with an incentive to refresh and update your site include the following which advertise books and products which learner drivers might need to purchase. 

    - What books do I need to study to pass my UK driving theory test

    - How to start the process of learning to drive in the UK

    - Useful Car Gadgets Accessories for Learner Drivers

These pages also present a wonderful opportunity to monetize your site and earn commission from sales. To learn more how to earn a passive income through your site select here.

Click here if you need a new, clean, modern, SEO-optimised, mobile-friendly, responsive 

Driving School Website template

www.drivinginstructorwebsites.co.uk is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. As an Amazon Associate, I earn from qualifying purchases. www.drivinginstructorwebsites.co.uk participates in various other affiliate programs, and we sometimes get commission through purchases made through our links.